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NEW! NEW! NU?

It seems so obvious to us now, based on daily metrics, that we hardly think to mention it—but it may not be obvious to everyone: With a few exceptions, new artists are the recorded-music biz now.

Apart from J. Cole, the Spotify U.S. Top 10 is solidly new (or very new-ish) acts like Billie Eilish, Lil Nas X, Post Malone, Khalid and A Boogie Wit da Hoodie. The rest of the chart is dominated by recent (or fairly recent) arrivals: Juice WRLDMabel, Marshmello, BLACKPINKAlec Benjamin, Ava Max, Mustard/Migos, Lil Baby, 21 SavageYNW Melly, Ski Mask the Slump God, CalboyPedro Capó.  

Several of the veterans who do appear on the upper regions of the chart, meanwhile, are features: Billy Ray Cyrus and Snow, both of whom happened to have smashes in 1992, appear on tracks by other artists: Cyrus on a remix of the “country trap” phenomenon “Old Town Road” by Lil Nas X, and Snow on a reworked “Informer” hook for Latin rocket “Con Calma” by Daddy Yankee. John Mayer, meanwhile, is a feature on one of Khalid’s top-streaming songs. So even their presence, boosting cuts by new acts, underscores the primary lesson: New artists are the business now.

That doesn’t mean established artists don’t resurface every once in a while to run the table. But week in and week out, what you’ll find on our streaming and revenue charts is artists who weren’t on the radar a couple of years back.

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