Quantcast

NEW! NEW! NU?

It seems so obvious to us now, based on daily metrics, that we hardly think to mention it—but it may not be obvious to everyone: With a few exceptions, new artists are the recorded-music biz now.

Apart from J. Cole, the Spotify U.S. Top 10 is solidly new (or very new-ish) acts like Billie Eilish, Lil Nas X, Post Malone, Khalid and A Boogie Wit da Hoodie. The rest of the chart is dominated by recent (or fairly recent) arrivals: Juice WRLDMabel, Marshmello, BLACKPINKAlec Benjamin, Ava Max, Mustard/Migos, Lil Baby, 21 SavageYNW Melly, Ski Mask the Slump God, CalboyPedro Capó.  

Several of the veterans who do appear on the upper regions of the chart, meanwhile, are features: Billy Ray Cyrus and Snow, both of whom happened to have smashes in 1992, appear on tracks by other artists: Cyrus on a remix of the “country trap” phenomenon “Old Town Road” by Lil Nas X, and Snow on a reworked “Informer” hook for Latin rocket “Con Calma” by Daddy Yankee. John Mayer, meanwhile, is a feature on one of Khalid’s top-streaming songs. So even their presence, boosting cuts by new acts, underscores the primary lesson: New artists are the business now.

That doesn’t mean established artists don’t resurface every once in a while to run the table. But week in and week out, what you’ll find on our streaming and revenue charts is artists who weren’t on the radar a couple of years back.

MIDYEAR VINYL TOP 50
The world is turning at 33 RPM. (7/23a)
PAUL GETS BACK
Hit series doesn't let us down. (7/23a)
HITS LIST IN GLORIOUS
BLACK-AND-WHITE
The inner circle of Outer Limits (7/23a)
THE HITS INTERVIEW WITH JAY MARCIANO
AEG chief's shares his packed 2022 calendar. (7/21a)
2021 MIDYEAR MARKETSHARE
The winner and still champ (7/22a)
NEW & DEVELOPING ARTISTS
From tender shoots to mighty oaks.
MARKETSHARE MANIA
Let's do the numbers.
DELTA VARIANT
It is not the name of a Henry Miller novel.
IS IT TIME FOR ANOTHER ROCK STORY?
Could be. Dunno.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)