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Friday, March 29, 2019

ALAN WALKER SOARS "WAY" UP GLOBAL CHARTS

Alan Walker's collab with Sabrina Carpenter & Farruko, "On My Way" (MER/RCA), has been soaring up global charts a week after its release.

The track has already surpassed 10m streams on Spotify alone and is currently #49 on Spotify's global chart, even reaching #1 in India and Indonesia. At Apple Music the song is Top 10 in 11 countries. The official video has notched over 37m views on YouTube.

Assisting with the buzz, the enigmatic DJ scored a savvy partnership with PUBG MOBILE, the global leader in mobile games for monthly users with over 200m downloads. "On My Way" has been named the official theme song for PUBG's Mobile Gaming Network which boasts over 30m active daily users. Within the game, players have the opportunity to listen to the song, as well as acquiring an Alan Walker-themed outfit that resembles his trademark mask and hoodie. Since its launch last week, Walker's track has experienced 24m in-game views and a whopping 400m game plays.

 
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