BTS: FROM BIG
TO BOFFO

BTS is very, very big, and the leading edge of a K-Pop wave that is enveloping a far larger audience than ever before. As we noted recently, the South Korean lad band is scheduled for two Rose Bowls as part of their massive global stadium tour; is a third in the offing?

What no K-Pop outfit has had yet is a big hit in the West. The group drops its new Big Hit/Columbia EP, Persona, on 4/12 (the day before they appear on SNL); could it contain a single that unlocks an even more massive chapter?

Meanwhile, news has just arrived that Mattel is rolling out a line of BTS dolls, to be available in September. Or action figures, if you prefer. Collect 'em all! There will also be a BTS-branded UNO deck to accompany them.

A HITS LIST FULL OF ENDORSEMENTS
We're HITS, and we approve this message. (7/26a)
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CASH STREAMS IN
Price hike lifts all boats. (7/25a)
LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE
You can't tell the players without a scorecard. (7/26a)
UMG POSTS $3.12B IN Q2 REVENUE
The rich get richer. (7/25a)
SONG REVENUE:
EM SERVES IT UP
A Slim slam dunk (7/26a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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