Quantcast
SPOTIFY ADDS ANOTHER PODCAST

Spotify continues its dive into the world of podcasting, acquiring the company behind Serial Killers and Unsolved Murders, Parcast. It’s the third podcast company Daniel Ek & company have bought this year.

Parcast started in 2016 and has launched 18 premium podcast series that cover mystery, crime, science fiction and history. Parcast expects to launch more than 20 new shows this year.

Dawn Ostroff, Spotify’s Chief Content Officer, said, “Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base.”

The transaction is expected to close in the second quarter of 2019. No price was given but in February, Ek said the company intends to spend $500m on podcast companies.

“Alongside Spotify, our ability to scale, grow and amplify the unique and tailored brand of content we create is full of fantastic possibilities,” said Parcast Founder and President Max Cutler.

And mom always said crime doesn’t pay. She obviously didn’t have a podcast.

GRAMMY CHEW: A BIG MIDDLE FINGER TO US ALL, FROM GRAMMY
It doesn't make sense. (11/25a)
TOP 100 WEEKLY MARKETSHARE:
THE TIGHTENING
Cue Archie Bell & the Drells. (11/24a)
U.K. CLASS OF 2020: THE LABELS
Who's hot in Blighty? (11/30a)
STORMZY SIGNS WITH 0207 DEF JAM
A big first inking. (11/30a)
BIZ TO BIDEN: GIVE US A SEAT AT THE TABLE
A new drum beat in D.C. (11/30a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
ZOOM THANKSGIVING
We're virtually stuffing ourselves.
TRUMP'S LAWSUITS
He's lost 25 out of 26, and so tired of winning!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)