This year’s #RoadToCoachella campaign features Right Hand/RCA’s Khalid, supporting his sophomore album Free Spirit release, due 4/5. The campaign will have a Free Spirit inspired fleet of custom art wrapped BMW i8 and i3 hybrid/ electric vehicles unveiled by a BMW-branded video featuring Khalid.
Influencers and VIPs will join in on the journey to Coachella with the Khalid x BMW i x #RoadToCoachella Pit Stop Party in Palm Springs (4/11-4/14, 12-5pm). The experience includes a Meet + Greet on the 4/13, food trucks, a Free Spirit shop and more. Thanks to the iHeart Radio sweepstakes, one fan will also win a Coachella weekend consisting of VIP festival tickets, a parking pass, roundtrip airfare, hotel accommodations, and the use of a custom wrapped i8.
In other news, a HITS editor customized her trick ride by getting a roll of duct tape to hold the passenger-side door shut.
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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