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PANDORA CELEBRATES SPRING

Pandora has unveiled the spring installment of its "Sound On" brand campaign, featuring Jonas BrothersMaren MorrisJohn Legend and others, that begins a 12-week run in six markets today.

The campaign boasts large-scale outdoor placements throughout Atlanta, Miami, Nashville, New York City, Oakland and San Francisco. It includes 500 live board screens in NYC subway terminals, 75 bus shelters in San Francisco, and 72 screens taking over the Oculus station in New York City, including one 280 ft. wide screen. Pandora will also be the first-to-market advertiser to wrap the new AC Transit double-decker buses in Oakland. 

Pandora will also execute site-takeovers with Thrillist, Vevo and Vox online properties, as well as integrations with Facebook, Hulu, Instagram, Snapchat and Twitter. Pandora's new sonic logo will be heard throughout the campaign.

"Our brand mission is to connect listeners with the music and audio content they love to help them live their lives at full volume," said Brad Minor, VP of Brand Marketing & Communications at Pandora. "This campaign brings that notion to life by showcasing how universal life moments can be deeply enhanced with the right soundtrack."

It is the second iteration of "Sound On," the first having been launched in November and focused on holiday moments.

Other campaign components include commissioned wall murals from street artists; private concerts; and a lounge at festivals such as Stagecoach, Hangout, Firefly, Electric Forest and Bumbershoot.

THE MOST-STREAMED SONGS OF THE YEAR
You know it's not the same as it was. (12/2a)
HITS LIST: LABELED
WITH LOVE
Long live Hitsville USA. (12/5a)
2022 (NEARLY) FINAL MARKETSHARE
IGA and Republic are on top. (11/30a)
THE BIGGEST ALBUMS OF 2022
A Bunny, a Taylor and a Morgan walk into a bar... (11/30a)
SONG REVENUE:
XMAS IS COMING
It's the most wonderful time of the year. (12/5a)
GRAMMY SEASON
Artists sound off on the prospect of being nominated
CATALOG ECONOMICS
They're changing the game... for some.
VOTING AGAINST FASCISM
You're helping with the runoff, right?
IS IT CHRISTMAS YET?
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