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APPLE TEASES STREAMING VIDEO EVENT

 

Invitations were sent out on Monday for an event by Apple on 3/25, where it will presumably announce its new streaming video platform and a premium news service. 

The Cupertino powerhouse has been investing in its new original video content service in hopes of competing with Netflix, Hulu and Amazon Prime Video. Apple has struck deals with a variety of Hollywood talent including Oprah Winfrey, J.J. Abrams, Jennifer Aniston and Reese Witherspoon among others. 

In addition to original content, Apple's service will offer access to third-party subscriptions, which will be sold as a la carte add-ons. According to Variety, some of the partners expected to participate include CBS, Viacom and HBO.

While there is no information regarding where Apple Music fits into the new video platform, a bundle appears likely. Spotify's success with Hulu as a partner, on the heels of Samsung and Verizon deals with both music-streaming giants, points to music bundles gaining strength as a welcome accessory for consumers. 

Apple's event will take place in the Steve Jobs Theatre on the Cupertino campus. 

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