FERRIS WHEELS INTO RECORDING ACADEMY

The Recording Academy has brought on Lisa Farris as Chief Digital Officer to transform the organization's digital media platforms, keeping the Recording Academy attuned to the changing media landscape.

Farris will lead the Digital Media team responsible for audience growth, product strategy and development, content strategy, production distribution and data analytics. She reports to Academy President and CEO Neil Portnow.

Under Farris's leadership, the Digital Media team will continue to create relationships with technology partners to further drive innovation and improve experiences across all digital touchpoints. "Technology is a fantastic enabler, and Lisa knows that understanding and connecting with music audiences through iconic brands such as the Recording Academy and Grammy Awards is the true differentiator," Portnow said.

Farris has worked in digital media and market development for two decades. Most recently, she served as Chief Digital & Brand Officer for MetricVision and has senior management jobs at Universal Music Group's eLabs and MCA Records.

"Through digital advances, we have an opportunity to heighten the vital work we do supporting all music professionals, while strengthening the Recording Academy's digital ecosystem,” she said.