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Friday, February 22, 2019

GRAMMY RATINGS STEP UP BY 2M+

The 61st annual Grammy Awards telecast increased its viewership from 19.96 million to 22m viewers, a jump of +10% when live plus seven-day time-shifted and live plus same day out-of-home viewing was factored in, according to Nielsen Media Research.

Nielsen now estimates that over 43m viewers watched all or part of the broadcast. And most of them want that clear guitar that H.E.R. played.

GRAMMYS FALL SHORT OF 20M VIEWERS
AND THE GRAMMY GOES TO...
TWO GRAMMY NERDS DISH ABOUT THE BIG SHOW
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