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GRAMMY RATINGS STEP UP BY 2M+

The 61st annual Grammy Awards telecast increased its viewership from 19.96 million to 22m viewers, a jump of +10% when live plus seven-day time-shifted and live plus same day out-of-home viewing was factored in, according to Nielsen Media Research

Nielsen now estimates that over 43m viewers watched all or part of the broadcast. And most of them want that clear guitar that H.E.R. played.

THE ACMS: MOSTLY LIVE AND REALLY REAL
Moving in the right direction (9/18a)
2020 EIGHT-MONTH MARKETSHARE SCORECARD
Interscope #1 in latest power rankings (9/17a)
WASSERMAN SEALS THE DEAL
But what's behind door #2? (9/17a)
SURFACES LEVEL UP
Peaking at just the right time (9/18a)
NEAR TRUTHS: HERE'S THE DEAL (AND THE ROAD AHEAD)
This column pairs well with BBQ sauce. (9/15a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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