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LADY GAGA HAS
ALREADY WON (UPDATE)

Grammy nominee (after six prior wins). Oscar nominee. Golden Globe winner. Box-office breakout. Chart-ruling queen. Shape-shifting performance firebrand. As she prepares to stride onto the Grammy stage (where she'll perform "Shallow" accompanied by co-writer/producer Mark Ronson), Lady Gaga has once again redefined "undeniable."

Potential trophies notwithstanding, she's already won.

The latest chapter in the Interscope diva’s dazzlingly unconventional career finds her vying for Best Actress and multiple Grammy trophies (including Song and Record of the Year) after effortlessly dominating the big screen in the iconic title role of last year’s blockbuster A Star Is Born—and ruling the music marketplace with the soundtrack.

Frankly, Gaga, her team, John Janick and the entirety of the Interscope crew all deserve a standing ovation.

Star’s soundtrack debuted at #1 with over 220k and has been a mainstay in the Top 10 every week since. "Shallow," the slow-burning single by Gaga and Bradley Cooper, and centerpiece of the film, has amassed 1.6m in total activity and over 300m worldwide streams on Spotify. The album is well beyond platinum and is close to reaching that milestone in pure sales.

The Oscar campaign, meanwhile, officially began after the debut of A Star Is Born at the Venice Film Festival—where she did get a standing O—with review after review piling on acclaim for Gaga's performance, which required her to pull off the nifty trick of starting off as a mousy nobody and then morphing into a charismatic superstar before our eyes (and simply killing with multiple songs, of course). The month of buzz before the October release of the movie and Interscope soundtrack was enough to keep fans intrigued, as the movie broke records for an October opening. The global box office is now at $417m.

By mid-December, Gaga had added two Golden Globe nominations (Actress and Song) and five Grammy nominations including Record and Song of the Year. Before year's end, she'd debuted her new residency, Enigma, in Las Vegas, cementing her status as a once-in-a-generation performer.

Awards season kicked off in early January with "Shallow" winning the Globe for Best Original Song in a Motion Picture. She received her first win as an actress a week later at the Critic's Choice Awards, while winning another award for the song.

Although she has only notched one victory for her portrayal of Ally, Gaga has lined up performances on the Grammys and Oscars and could end up taking home a handful of trophies from the landmark ceremonies, including Best Actress.

The soundtrack has shown no sign of slowing down and will certainly receive a major boost from the prime-time television exposure, win or lose. Lady Gaga's Grammy and Oscar performances will be the culmination of a life-changing film, soundtrack and awards season.

Perhaps it shouldn’t be a surprise that six-time Grammy winner Gaga has reached this level of acclaim and success. Consider her career trajectory, which began with her sci-fi twist on the glam pop of Bowie, Elton and Queen—as she became goddess and muse to her legion of “little monsters”—before an unexpected but utterly credible pivot to standards with the legendary Tony Bennett. She turned in one of the greatest Super Bowl halftime shows on record, won a Golden Globe playing a vampire on TV and returned to pop with her most vulnerable, personal material yet. She’s also used her platform to advocate for the voiceless, the abused and the marginalized.

Now, with A Star Is Born, the Gaga star goes supernova.

 

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