Warner Bros. Records has added to its Media & Strategic Development team, bringing in AKW PR Founder Aishah White as Senior Vice President and Biz 3 Publicity’s Yashar Zadeh as Vice President.

Both report to Laura Swanson, the label’s EVP, Media & Strategic Development and will be based at the label’s Los Angeles headquarters.

At her firm, White created media campaigns for Ty Dolla $ign, Lil Pump, and XXXTentacion and has represented artists from nearly every major label. She previously worked for Primary Wave, Team Image PR and Def Jam.

Zadeh spearheaded major campaigns for Quality Control Music, Migos, G-Eazy and others during his four-plus years at Biz 3 Publicity. Zadeh started his career as an artist, releasing his own music on various underground imprints, including Eastern Conference Records/RAWKUS and Definitive Jux Records.

“They bring incredible expertise and real savvy to the ever-evolving PR and media landscape,” Swanson said. “Their impressive track records and the respect they’ve earned from both artists and peers alike are the perfect fit for Warner Bros. Records.”