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Sunday, December 23, 2018

SALE PRICING ROASTS THE CHESTNUTS AT iTUNES

What do the Top 10 titles at iTunes—and most of the Top 20—have in common? Sale pricing. With the exception of Bad Bunny's just-released chart-topper, every set in the Top 10 is currently priced between $5.99 and $9.99, with most at the highly motivating price point of $6.99.

A Star Is Born, which slides #1-2, is followed by The Greatest Showman and the previous week's top debut, i am > i was by 21 Savage. Ariana Grande's Sweetener, Lauren Daigle's Look Up Child, Mumford & Sons' Delta, two holiday comps (The Essential NOW That's What I Call Christmas! and 21 Christmas Hits), the new Mary Poppins set and Penatonix's Christmas Is Here! also benefit from big discounts.

How big a factor are iTunes gift cards in the sales of these titles? Will streaming cannibalize the purchase of holiday-themed releases? Will Robert Mueller's sleigh fly over the White House on Christmas day? Some of these questions may be answered soon.

 
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TOP 20: JUST TRUST US
A second sonic Boom (4/18a)
Check It Out Now
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/17a)
Check It Out Now
NEAR TRUTHS:
PRIMARY NUMBERS
Hats off to Larry (4/17a)
Check It Out Now
TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION
So many questions (4/18a)
Check It Out Now
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/18a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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