LIVE NATION THINKS OUTSIDE THE BOX

Live Nation is looking to expand the company’s presence in the alternative touring space, promoting Arthur Mroczek to VP, Non-Traditional Entertainment for U.S. Concerts, to oversee the operation.

Mroczek, who has worked in entertainment marketing and partnerships for nearly two decades, will be focusing on special exhibits, family programming, experiential events and eSports across the country.

“As Live Nation continues to grow, we’re always exploring new opportunities to connect fans with artists of all kinds, and we’re excited to apply our touring expertise to more genres outside our core concerts business,” said Bob Roux, President of U.S. Concerts. “Arthur’s approach combines Live Nation’s extensive touring network with custom insight, and brings real value to any entertainers and performers looking to tour the country.”

At Live Nation since 2012, he has led the partnership with Cirque du Soleil, and will continue to manage that business nationwide. Previously, he also managed tours for Disney on Ice and worked for World Wrestling Entertainment.