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TOWER WELCOMES SPOTIFY'S GRIMES

Steve Barnett has brought in Amber Grimes from Spotify to be integrally involved in formulating and executing Capitol Music Group’s global streaming strategy. Named to the newly created position of Senior Vice President of Global Creative, she will report to Barnett, CMG’s Chairman & CEO.

Grimes will lead the company’s Innovation Team and Ten content creation department, and play an important role in building and expanding CMG’s roles in those areas. Grimes will be based in the Tower.

“Many of us at CMG have had the pleasure to work closely with Amber in her role at Spotify, and her incredible well of innovative ideas and brilliant execution made a great impression on us and convinced me that we needed her to join the CMG team,” Barnett said. “Her skills as an executive and an entrepreneur will be of great benefit to our artists as she leads our Innovation and content creation teams to new levels of excellence and plays a key role in our global streaming strategy.”

Grimes joined Spotify last year in Atlanta as Senior Manager of Urban Independent. She moved to Spotify's Artist & Label Marketing team where she was involved campaigns for Paul McCartney, Quality Control, Logic and others.

“Capitol is at the forefront of developing truly exciting new talent, and they do so by supporting their artists’ vision and never being afraid to push boundaries,” Grimes said. “I’m thrilled to be bringing my streaming experience, passion for artists and disruptive mindset into the Tower.”

 

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