iHeart’s Ami Patel is heading to The Forum. The former director of national entertainment for iHeartMedia has been named Vice President of Artist Relations & VIP services for the Forum, overseeing all internal and external ticketing, and on-site VIP and celebrity management for the arena.
Additionally, Patel is responsible for all VIP needs for entertainment events and other designated special projects at the venue. She will be working closely with Rick Merrill, the Forum’s VP of Arena Operations, and Geni Lincoln, the Forum’s VP of Concert Bookings. Patel will report to MSG EVP Darren Pfeffer.
“Ami will be a tremendous asset, bringing her strong background and deep relationships in music and live entertainment to the Forum as we continue to enhance and expand our artist relations and VIP services,” Pfeffer said.
Over the past nine years, Patel played a large role in event strategy for iHeartMedia’s 160 annual events, among them the iHeartRadio Music Festival in Las Vegas, the iHeartCountry Festival in Austin and the iHeartRadio Jingle Ball Tour.
