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PANDORA'S MINOR ADJUSTMENT

Brad Minor, a marketing executive who has connected credit card companies with events and companies for more than a decade, has joined Pandora as Vice President, Head of Brand Marketing and Communications.

In this newly expanded position, Minor will be responsible for defining the Pandora brand to listeners and the industry while handling the brand marketing, communications, experiential and social media teams.

“Over the past decade, working with some of the most successful and well-known brands in the world, Brad has proven his ability to meaningfully engage multiple audiences through powerful storytelling that connects brand marketing, public relations, live events, and social media,” said Aimée Lapic, Chief Marketing Officer of Pandora. “By bringing all of these teams under Brad’s direction, we will ensure a clear and consistent voice across all of our brand touch points—maintaining and extending Pandora’s leadership position in our industry.”

Minor was Managing Director of Brand, Advertising and Media at JP Morgan Chase & Co. Prior to Chase, Minor worked for American Express in marketing and public relations, focusing on music, sports, small business and digital platforms.

At Amex, his team also managed more than 50 entertainment partners including Ticketmaster, AEG/Goldenvoice and the NBA.

Minor, who will split his time between Pandora’s headquarters in Oakland and its New York City offices, said, "As the company charts the next phase of growth, I'm thrilled to work with the teams here to bring the magic of Pandora to life, and to drive deep and engaging experiences for our listeners."

We’ll be calling next week to see if he can get our credit limits raised.

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