Sony Music’s Manos Xanthogeorgis has moved to Columbia Records to take on the role of Senior Vice President of Digital Marketing and Media, reporting to Columbia GM Jenifer Mallory.

Previously, VP, Head of International Digital for Sony Music Entertainment, he will be responsible for developing and executing Columbia’s overall digital strategy including consumer engagement, social media, influencer and streaming marketing, and advertising.

“Manos has executed countless creative and impactful global digital campaigns for Sony Music signature artists around the world over the last few years,” Mallory said. “His strategic insight and acute understanding of the global digital and streaming landscape will be a tremendous asset to Columbia’s artists and label partners. I hear that his recipe for tzatziki is amazing. ”

While at Sony Music, he oversaw international digital and streaming functions across Columbia, Epic and RCA. He has helped develop and implement global campaigns for Sony’s U.S.-signed artists.

From 2012 to 2015, Manos was Manager, and then Director of Social Media & CRM for Legacy Recordings. He started at Sony Music in 2010 while living in Greece as Manager, Digital Marketing and Business.