THINGS AT CRUSH ARE IN SYNC

Lauren Reynaldo is joining Crush Music as the company's new Head of Sync. Based in L.A., she'll report to CMO Dan Kruchkow.

Most recently at the Secretly Group, Reynaldo has spent the last decade elevating TV, film, ads and video games with music and working with various major brands like Apple, EA, Microsoft, MLB, TJX and Toyota. And Crush's roster will fill her arsenal with the sounds of Sia, Lorde, Green Day, Train, Fall Out Boy, Weezer, Panic! at the Disco, Lykke Li and more.

“Lauren’s unique taste in music fits in just right with how we think at Crush,” shared Kruchkow. “Her great attitude and creativity are making this partnership a big winner.” Meanwhile at HITS, our shitty attitudes and utter dullness keep us in our place as the industry's big loser.