Sony Music Australia’s Tim Pithouse will join The Orchard as Global Head of Artist & Label Services beginning next month. He will be responsible for expanding the company’s Artist & Label Services capabilities around the world.

Based in New York and reporting to CEO Brad Navin, Pithouse will establish a presence for his team in all key markets, and leverage his expertise in developing and marketing artists internationally to collaborate with creators, set release goals, and execute sales and marketing campaigns.

“My focus is on building careers and driving artist awareness internationally,” Pithouse said, “and I look forward to helping provide The Orchard’s artists and labels with highly effective, efficient and creative solutions for reaching fan bases worldwide. Oh, and getting everyone to enjoy a plate of witchetty grubs.”

Pithouse, most recently General Manager, International Marketing and Artist Development, at Sony Music Australia, began with Sony Music in 2006 as a digital services account manager.