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MAROON 5 TAKES THE HANDOFF FROM SUPER BOWL

The rumors are true—Maroon 5 will headline the halftime show at Super Bowl LIII on 2/3 at Atlanta’s Mercedes-Benz Stadium. The game is on CBS.

The selection of the Adam Harrison-managed 222/Interscope group to play on the biggest stage in music fulfills a longstanding dream. As Us Weekly pointed out, Adam Levine told Howard Stern in 2015, “We very actively want to play the Super Bowl.” He added that Maroon 5 had been on the “short list” of candidates for a while.

Will Mick be persuaded to make a surprise appearance and move like Jagger during “Moves Like Jagger”? Brace yourselves.

The high-end hookup further solidifies Interscope’s dominance of televised football; as college pigskin fans well know, Imagine Dragons’ “Natural” is ESPN’s official anthem this fall, while Kendrick Lamar was the first-ever halftime performer at the CFP Championship Game, which took place this January in Atlanta.

Steve Berman is wearing his game face this morning.

REVENUE CHART:
DOUBLE DIVAS
The song we needed (6/4a)
IMPACTING NOW: THE PROMOTION COALITION
The buddy system in action (6/4a)
IN “BLACK LIKE ME,”
MICKEY GUYTON
NUDGES AMERICA’S CONSCIENCE
Making it real in Music City (6/4a)
A CHROMATIC TOP 20
Bringing joy to a world that desperately needs it (6/4a)
BROWN PUSHES FOR A "BEAUTIFUL" WORLD
Kane is able. (6/4a)
WHAT NEXT?
The biz ponders action after some reflection.
GRAMMY SPECULATION
100% guaranteed to be somewhat accurate, probably.
BLACK MUSIC MONTH
...continues.
TRUMP'S IN THE BUNKER
Just to inspect it, though.
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