Kanye West and Lil Pump's video for "I Love It" (G.O.O.D./Def Jam-Warner Bros.) scored the biggest-ever global debut for a hip-hop video on YouTube, generating over 76m views in its first week and surpassing the record set by Childish Gambino's "This is America."
The viral video, co-directed by West and executive-produced by Spike Jonze, has spawned an #ILoveItChallenge on social media, memes and a James Corden spoof.
The song topped our Streaming Songs chart for the week and has topped the Apple Music and Spotify domestic and global charts all week.
2019 MARKETSHARE:
SHOCK OF THE NEW They got a name for the winners in the world. (12/10a)
NEAR TRUTHS: YEAR-END WRAP-UP, PART 1
Guess who's on top of the heap...again. (12/10a)
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EGGNOG!
Ours is mostly bourbon.
MISTLETOE!
Delicious in salads.
CHESTNUTS!
Ours are roasting, but it could be these slim-fit jeans.
WEED!
An entire Christmas tree made of it. Is what we want. for Christmas.
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