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BMG ACQUIRES HIP-HOP LABEL RBC RECORDS

BMG has acquired independent hip-hop label RBC Records, home to artists including Chief Keef, Flippa (aka Skippa Da Flippa), Waka Flocka Flame, Big L and Gucci Mane's catalog.

This marks the first acquisition of a label by BMG since it acquired Nashville powerhouse BBR Music Group in early 2017. RBC joins BMG's recording operations in LA and NY.

The deal amplifies BMG's position in the hip-hop market following recent releases from Big K.R.I.T., Scarface and Lil Dicky.

Founded by partners Brian Shafton and Ben Grossi, RBC is an independent rap/hip-hop label and artist services company specializing in digital marketing and distribution. RBC's existing team will continue to report to Shafton, with Shafton reporting to BMG EVP Recorded Music, Tom "Grover" Biery.

Over the years, RBC has released hundreds of projects from artists such as Tech N9ne, E-40, Run the Jewels, Goldlink and Krayzie Bone. The first projects slated for release include new music from Chief Keef and Flippa, with more to be announced soon.

Zach Katz, President, Marketing & Repertoire, BMG US, said, “We have an incredible amount of admiration for what Brian has been able to build and achieve independently and are very excited about what we can now go on to grow together. The RBC team brings a wealth of experience, an extraordinary entrepreneurial spirit, an unrivaled network and a great track record of success. Put that together with BMG’s scale and ability to deliver and I think you have something very special.”

 

Photo by Casmir Spaulding

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