"I Love It," the new collab from Kanye West & Lil Pump f/Adele Givens (via G.O.O.D./Def Jam-Warner Bros.), has zoomed to #1 at Apple Music and Spotify Global and U.S.. It's Top 5 in 20 markets so far on Spotify and is currently Top 5 at iTunes.
Between the video and the track, "I Love It" could surpass 100m combined streams this week.
The song's Spike Jonze-helmed video dropped on 9/7 in tandem with the Pornhub Awards (for which 'Ye served as Creative Director) and has inspired a viral dance contest (#ILoveItChallenge) and an array of other memes. The clip has earned 51.3m+ views so far and is the #1 video on YT worldwide.
Pump's Harverd Dropout Tour (tix and merch linked at the video) kicks off on Halloween, so start thinking about your costume.
THE COUNT: COACHELLA, FROM THE COUCH
The coziest way to experience the fest (4/18a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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