CRUSH GETS READY TO RUMBLE WITH MATUSOW

The former Music Director for the WWE, Aaron Matusow, has joined Crush Management to lead its Creative Marketing and Brand Strategy. Based in the company’s New York office, he reports to CMO Dan Kruchkow.

Matusow spent 10 years at WWE where he drove artist partnerships and music strategies for the sports entertainment company. He managed song placement in worldwide programming including Monday Night RAW and SmackDown Live, music branding for WWE talent such as John Cena and Ronda Rousey, and artist performances at special events, among them WrestleMania and SummerSlam.

“Aaron is one of the most creative thinkers in the business, hands down,” Kruchkow said. “We’re very excited to change the game by leveling-up our creative marketing and creating partnerships in a whole new way with him on board.”

Matusow and Kruchkow signed the deal after agreeing Rowdy Roddy Piper would have crushed The Undertaker in steel cage match.