BTS IS TCB

Back in May, BTSLove Yourself: Tear became the first K-Pop album to hit #1. The band appears due to reach that summit once again as their new album, Love Yourself: Answer, seems a lock for #1 on Friday's HITS Top 50.

As always, we must add the caveat that a surprise release could change the outcome. For now, however, that seems unlikely as there are currently no rumors swirling of an impending surprise drop.

BTS (Bighit/Columbia) 155-185k total activity, 120-140k album

In a related story, the unofficial title of the HITS 32nd Anniversary Issue will be Loathe Yourself: Advertise.

A HITS LIST FULL OF ENDORSEMENTS
We're HITS, and we approve this message. (7/26a)
SPOTIFY'S Q2:
CASH STREAMS IN
Price hike lifts all boats. (7/25a)
LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE
You can't tell the players without a scorecard. (7/26a)
UMG POSTS $3.12B IN Q2 REVENUE
The rich get richer. (7/25a)
SONG REVENUE:
EM SERVES IT UP
A Slim slam dunk (7/26a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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