Quantcast

DEF JAM GOES GREEN

In the centerpiece of a newly announced partnership between the New York Jets and Def Jam Recordings, Def Jam has been commissioned to create a Jets anthem. The song, whose writers have not been announced, will be heard during home games at MetLife Stadium, including accompanying the team as it takes the field.

Another wrinkle of the hookup is a video series featuring Def Jam artists and Jets players interacting. The first piece will follow second-year safeties Jamal Adams and Marcus Maye as they visit Jadakiss’ studio in Yonkers.

Additionally, the Jets organization will make weekly hype videos using current and classic Def Jam hits; these clips will live on Jets social-media channels.

 “Through our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists,” said Jets President Neil Glat, who resisted the temptation to spit some rhymes in honor of the occasion. “In collaboration with this New York company that is recognized all over the world, we’re excited to see what new and unique endeavors await our fans.”

Glat then metaphorically snapped the ball to Def Jam EVP Marketing & Commerce Scott Greer, whose game face is frightening to behold. “Def Jam Recordings is a vital part of the cultural fabric of New York City,” he noted. “Our artists are always on: whether making hit records, creating content or moving culture forward. Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience. For my part, I can't wait to take the field with the scout team and get my bell rung.”

A STAR-SPANGLED
HITS LIST
It's now or never. (7/1a)
BST HYDE PARK: BIGGER THAN EVER
It's the U.K. equivalent of July 4 fireworks. (7/1a)
SADDLE UP:
BEYONCÉ UNVEILS RENAISSANCE ART
She's not horsing around. (7/1a)
SONG REVENUE: DRAKE TAKES
THE CAKE
The rich get richer. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)