Quantcast
AMAZON MUSIC
RAISES ITS "VOICE" (UPDATE)

How do you market a streaming service, at this point in the game, to draw segments that have thus far resisted or been unaware of the platform? 

Different services have responded to this challenge in different ways: spotlighting up-and-coming acts to showcase their tastemaking bona fides; underscoring their commitment to recognizing songwriters; noting their ease of use for playlisting.

Amazon Music, meanwhile—which our abacus-wielding research team believes has amassed a 9% marketshare in the streaming games—has unveiled a new campaign called "A Voice Is All You Need." That title bears more than one meaning, focusing as it does on great voices like Ariana Grande, SZA and Kendrick Lamar (see the alluringly animated spots below) while also reminding users that they can easily play any song with a voice request to Alexa. Country breakthrough Kane Brown was added to the campaign with his new hit, "Lose It."

How will Amazon's voice-tech advantage play out in the long run? Will the new campaign resonate with and succeed in on-boarding a significant number of streaming stragglers? Will Apple and other competitors who've got voice-enabled/integrated gizmos (hello, Siri, as well as Spotify-aligned Samsung's Bixby and other virtual dramatis personae) pursue similar outreach? We'll be watching. And listening.

 

UMG REVS RISING,
SUITORS CIRCLING
Vivendi's looking for more than 10 cents for a slice of the pie. (10/18a)
HITS LIST:
PERFECT PAIRINGS
Bluetooth required (10/18a)
REVENUE CHART:
HIGHER & “HIGHEST”
Speaking of Travis... (10/18a)
KANYE DROPS JESUS IS KING IMAX TRAILER
But shouldn't "is" have an initial cap? (10/18a)
FLIPOVER FRIDAY: NEW ARRIVALS AT iTUNES AND APPLE MUSIC
Jimmy Eat World, Third Eye Blind... What decade are we in? (10/18a)
RIHANNA PREPARES TO RULE THE ROOST
What shoes go with dancehall?
WHAT'S NEXT FOR R&B?
How certain projects connect at streaming.
THE K-POP LANDSCAPE
농담은 한국어에서 더 잘 작동합니다.
THE NEW GRAMMY POWER
Change is nigh.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)