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LIVE NATION TAPS FORMER BLOOMBERG EXEC TO LEAD INTEGRATED MARKETING

 

Live Nation announced the hiring of Amy Marks as the first EVP, Head of Integrated Marketing for LN's Media & Sponsorship division. Marks adds nearly two decades of industry experience building multi-platform marketing strategies and campaigns for a diverse range of brands. 

Based in New York, Marks will report to Russell Wallach, Global President, LN Media & Sponsorship, and lead a growing department that includes creative, research, analytics, strategy, experiential events and industry marketing. Amy will continue to support the team’s efforts in delivering innovative, data-driven programs and products for advertisers looking to redefine the relationship with audiences and music, offering solutions across digital to live experiences.

Live Nation's Sponsorship division has become an increasingly important revenue stream for the company delivering seven consecutive years of double-digit growth. In their most recent financial filings, the division reported that revenue was up 12% for the quarter and over 90% of their planned sponsorship for the year is already under contract.  Recent wins include American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.

 

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