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TRAVIS SCOTT AND DAVE MEYER TEAM FOR "GOD"-LIKE VISUALS

With Travis Scott’s ASTROWORLD frying the atmosphere with its super-heated arrival as audiences crush the streams to devour the new music, an album already embedded with some very memorable visual iconography (such as the David LaChapelle cover art) continues to deliver a feast for the eyes, this time in a Dave Meyer-directed video for the song “Stop Trying To Be God,” featuring Kid Cudi, Stevie Wonder and James Blake

Meyer takes Scott’s message on the track about staying humble and resisting the “god complex” and builds on the Biblical theme in the video with a stream of visually striking scenes, starting with Travis as a shepherd walking among sheep, then baptizing followers, bringing the apocalypse riding a fire-breathing dragon and then finally, having his brain melted by God himself.  

Cameos include James Blake and baby mama Kylie Jenner, wearing a glittering gold dress and cradling a baby lamb.

A STAR-SPANGLED
HITS LIST
It's now or never. (7/1a)
BST HYDE PARK: BIGGER THAN EVER
It's the U.K. equivalent of July 4 fireworks. (7/1a)
SADDLE UP:
BEYONCÉ UNVEILS RENAISSANCE ART
She's not horsing around. (7/1a)
SONG REVENUE: DRAKE TAKES
THE CAKE
The rich get richer. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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