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STREAMING SERVICES ALIGN TO CHAMPION DRAKE (UPDATE)

The entire business is celebrating, as Drake’s Scorpion has silenced the naysayers by shattering the worldwide one-day records for streams on both Spotify, with a reported 132m, and Apple Music, with a confirmed 170m. That's 300m+, baby.

Clearly, the sky’s the limit for the streaming sector when the era’s biggest superstar is at the plate, swinging for the fences. With this mighty yank, Drake has connected with the meat of the bat, and the ball is flying past the upper deck and out of the park entirely. We’ve never seen anything close to this before.

Since he's shattered listening metrics with every single release for the last several years running, the streaming world fully understands the power of a new Drake release and have aligned accordingly to promote Scorpion, with a heavy push on all fronts. And now we're witnessing the mind-blowing initial results. 

With Drake's deep roots at Apple Music, of course, the service positions itself around its signature superstar—who has helped them build their audience to 50m with a multitude of exclusives—but what's new and notable with this release is the massive show of support from Spotify. 

The home page that their 75m subscribers will see is also a giant celebration of the Scorpion release, with a huge custom banner promoting the album across the top half of the service while the whole carousel for new playlists is devoted entirely to Drizzy. 

The mutual alignment has certainly resulted in some incredible early gains for the artist. With both services aligning to buoy the biggest pop star in the world, who is poised to pull the largest Drake take at the week's end? 

It'll be interesting to watch the scene play out. One thing's for sure: This release is a test case for how big a major release can be in the streaming marketplace when these elements all work in concert. Early answer: HUGE.

 

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