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Tuesday, May 22, 2018

FONSI IS COOL

"For some reason, I'm feeling 60% more buoyant than usual," declares Sony/ATV boss Marty Bandier during this photo op to celebrate the re-inking of Latin-music megastar Luis Fonsi. "Did you know that you can sing 'Mubadala' to the tune of 'Despacito?' I don't know why that just occurred to me."

"It's great to be here with this consortium of dudes," agreed President of Latin America and U.S Latin Jorge Mejia. "I could repeat that about 4.75 billion times."

Co-President Danny Strick, meanwhile, planned to do a very saucy dance, pending regulatory approval.

Seriously, though: "Despacito" has gotten more streams than you've had hot dinners, and the deal also covers an array of other Fonsi material (like Latin Grammy Song of the Year "Aquí Estoy Yo" and his Demi Lovato duet, "Échame la Culpa") as well as future monsters. So, like, felicitaciones, señores.

 
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