YOUTUBE WADES INTO
MUSIC STREAMING

YouTube will roll out its new music streaming service on Tuesday (5/22), promising ease of use, a reimagined mobile app and new desktop player plus thousands of playlists. Like Spotify and Apple Music, it will cost $9.99 a month.

In a blog post, the Google-owned streaming service touted YouTube Music’s personalized home screen that “dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing.” And yes, it knows where you are and what you're doing.

The service will have an ad-supported free tier and will combine the music service with YouTube Red for $11.99 a month, rechristening it as YouTube Premium.

The paid level, called YouTube Music Premium, offers downloads and an ad-free experience and replaces Google Play Music, which will eventually be phased out.

YouTube Music rolls out in the U.S., Australia, New Zealand, Mexico and South Korea on Tuesday and will soon launch in the U.K. Canada, Russia and most of Europe.

No word yet on the cost of the algo-jacking package.