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SNAPCHAT, GEFFEN CHIEF SHARE MIDEM STAGE

Geffen Records President Neil Jacobson and Snap’s Ben Schwerin, VP of Partnerships, will discuss music through the lens of Snapchat at a shared keynote at Midem. Will everything they say vanish after 24 hours?

The chat will take place on 6/6 and the two will speak about Snapchat’s approach to working with artists and, and share how Snapchat’s music experience drives global discovery and conversation.

“Many music artists are now using Snapchat to communicate with their fans, and the company’s support for popular artists can drastically improve their brand’s reputation,” said Alexandre Deniot, Director of Midem.

Midem takes place in Cannes, France, from 6/5-8. Both Americans promise to learn how to correctly pronounce “le croisette” before their arrival.

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