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DEF JAM:
FRESH INK

Paul Rosenberg’s Def Jam is enhancing its A&R squad—helmed by EVP Steven Victor—and rolling out some new signings. Noah Preston (who signed Logic) is upped to SVP A&R and Tyga/Last Kings collaborator Alexander “AE” Edwards comes aboard.

Rosenberg, Victor, Preston, Ronny J: Most Valuable Playlist.

Victor, for his part, is announcing an imprint deal for New Jersey-bred producer Ronny J (XXXtentacion, Lil Pump, Smokepurpp) and his Listen Up Forever Records. Ronny recently earned a mountain of press following the drop of his debut mixtape, OMGRONNY, featuring a who’s-who of streaming breakouts. He and AE have also inked 18-year-old Jacksonville phenom YK Osiris, who’s ramped up a fearsome social-media profile in just one month.

To expand the label’s aggressive pursuit of stream-friendly new acts, a cadre of hip-hop-minded consultants is serving as a scouting force. Additional support staff will be required to maintain this crew’s supply of blunts and vapes, although the construction of an on-site dispensary may ultimately become mission critical.

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MOBILE PHONES,
IMMOBILE HUMANS
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GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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