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UMG U.K. ADDS MARKETING PREXYS

Universal Music U.K. is expanding its international department with the promotion of Rob Fleming and Nickie Owen to co-Presidents of International Marketing.

The duo will lead their team in developing, creating and executing strategic campaigns around new streaming hotspots as well as established overseas markets, leveraging Universal Music’s global reach by working with teams in more than 60 countries.

“The opportunities are greater than we’ve ever seen before,” UMG U.K. CEO David Joseph said. “Nickie and Rob are both hugely experienced executives, equally passionate about working with new artists as with global superstars, but most importantly they have the vision and strategy to navigate the seismic shifts we’re seeing in music consumption worldwide.”

Fleming has worked in Universal Music’s international team for more than 12 years, lately as SVP, International, where he has played a key role in the global campaigns for artists including U2, Elton John, Metallica and the late Amy Winehouse. He has also helped steer the global breakthroughs of Ellie Goulding, Bastille, Hozier and 5 Seconds of Summer. He joined PolyGram in 1991 as a product manager for Phonogram’s Talkin Loud label.

Owen, who was promoted to Director of International Marketing last year, joined the company in 2014 as a senior international marketing manager and has played a key role in campaigns for Florence + The Machine, Mumford & Sons, Sam Smith, Take That and Liam Payne. Prior to joining Universal, Owen was at EMI Records where she worked on global releases by Robbie Williams, Babyshambles, Bryan Ferry, Laura Marling, Blur, The Kooks and Sigur Ros.

 

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