Rapper Russ (whose Top 10 Columbia album earned him 1.3 billion or so streams, and who's the sole writer and producer of his material) celebrates inking a pub deal with Sony/ATV by standing against a wall of replica LPs with pubco topper Marty Bandier and team. "According to my data, vinyl is the future," proclaimed SVP A&R Creative, Head of Research & Analytics Jacob Fain. "Or maybe the present; it's a little fuzzy. But Russ is a genius." Seen hoping somebody remembered to clean the stylus are (l-r) Fain, Bandier, Russ and Co-President North America Danny Strick.