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GRAMMY MOVES THE
iTUNES NEEDLE (UPDATE)

Bruno Mars, Kendrick Lamar, Little Big Town, P!nk, Zedd-Maren, Kesha and Childish Gambino are among the big marketplace winners of the Grammys, judging by their iTunes moves, which continue two days after the telecast.

On the album side, Bruno zips to #2 off his six wins, Rap victor Kendrick is #6 with DAMN., Ed Sheeran (who earned Pop love despite top-tier snubs) perches at #8 and P!nk is #9. Childish settles at #11, the Grammy nominees set sits at #12 and Jay-Z hangs around at #16, while SZA, Kesha and Elton John round out the Top 20.

Chris Stapleton—who's featured on Justin Timberlake's chart-topping "Say Something"—has two albums in the Top 10 (both editions of From A Room) and three albums in the Top 15 (add solo bow Traveller) after SNL and Grammy.

"The Middle" by Zedd and Maren Morris remains #2 on the singles side, buoyed by a splashy Target spot, while Bruno/Cardi's "Finesse" holds up at #5, Kesha's "Praying"—so dramatically performed on the telecast—is #7, Bruno's "24k Magic" is #11 and Stapleton's "Broken Halos" inches up to#15.

Outside the Top 15 singles, songs heard or winning on the show have moved up, including P!nk's "Wild Hearts Can't Be Broken" at #18, Gambino's "Redbone" at #22 and Portugal. The Man's "Feel It Still" at #26.

Further down on the album side, Camila Cabello, Khalid and Alessia Cara are among the other featured acts getting a lift, with Lorde's Melodrama levitating back into the Top 30 despite her non-performance. Could social-media outrage be powering a review of her adventurous sophomore set?

 

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