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METRO BOOMIN FOR THE GAP

Gap has a new collection of apparel for men and women called the Archive Reissue - Logo Remix, which will feature re-imagined designs using classic Gap logos from throughout the decades. 

To launch the collection, Gap recruited chart-topping producer Metro Boomin as musical director for the campaign. Metro remixed the iconic 80's hit "Hold Me Now" by the Thompson Twins, infusing his own signature 808 beat and bass lines to the song.

A :30 TV spot—which features the special remix along with appearances by both Metro and Grammy-nominated artist SZA—will premiere during this year's Grammy Awards telecast; the song is available now on Spotify and Apple Music.  Check out the visuals below:

 

STRINGER ON "THE ISSUES AND ACTIONS NEEDED"
Sony Music is all in. (5/31a)
"REAL AND CONSTRUCTIVE CHANGE": SIR LUCIAN SPEAKS OUT
UMG is all in. (5/31a)
RAPINO: SUPPORTING BLACK CULTURE, ANTI-RACISM
Live Nation is all in. (5/30a)
WMG ON COPING WITH THE MOMENT
Warner Music is all in. (5/30a)
ARTISTS MAKE THEIR VOICES HEARD
The stars are coming out. (5/31a)
SHORT WEEK
Enjoy being even more confused by the calendar.
BLACK MUSIC MONTH
Celebrating the music that fuels the biz.
INSTACART
Dammit, we said DILL pickles!.
TRUMP SAID WHAT, NOW?
Just wondering if you still give a fuck.
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