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SHORE FIRE OPENS L.A. OFFICE

Shore Fire Media, the Brooklyn-based music PR firm, is expanding into Los Angeles, opening an office on the Miracle Mile. Ally Norton will be running the store.

"Los Angeles has been a second home to many of our staff of late as our West Coast work and roster have grown,'' Shore Fire President Marilyn Laverty said.

The new office is in the Desmond building at 5514 Wilshire Blvd. Shorefire opened a Nashville office in 2013.

Norton has been with Shore Fire since 2015 and she has handled campaigns for Melissa Etheridge, Margaret Glaspy, Lee Ann Womack and others.

Shore Fire selected the Miracle Mile location to ensure a sufficient distance from the HITS offices across town.

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