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SWANSON TO EVP POST AT THE BUNNY (UPDATE)

It's official: Laura Swanson has joined Warner Bros. Records as Executive Vice President, Media & Strategic Development, the first major appointment by WBR Co-Chairman & COO Tom Corson, who started at the label less than three weeks ago.

Swanson, formerly EVP, Media & Strategic Development at Epic Records, will oversee media strategy for Warner Bros.’ roster of artists, as well as play a key role in a wide range of company and executive initiatives. She starts Monday and will report to Corson.

“Laura is one of the most admired and experienced communications execs in our business, with outstanding relationships throughout the artistic and media communities,” Corson said. “As our industry continues its rapid evolution, the media landscape is constantly shifting, and Laura has always taken the lead in placing her artists and her labels at the forefront of the most innovative avenues of exposure and development.”

The two had worked together at Arista and A&M, where Swanson began her music industry career, rising to VP of Publicity. She next became VP of Publicity at Interscope/Geffen/A&M before joining Arista, where she rose to SVP of Publicity & Artist Relations. At Epic, she worked closely with artists such as Travis Scott, Future, DJ Khaled, Meghan Trainor, Fifth Harmony and Camila Cabello.

“With Tom’s leadership, expertise, creative genius and proven track record combined with the label’s new artistic vision and all the amazing artists who call Warner Bros. home, I predict magic is on the horizon,” Swanson said.  “I truly appreciate Tom for bringing me on board and look forward to next week’s electrifying Grammy celebration and many successful years at Warner Bros. Records.”

 

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