THE SECOND COMING
OF TROYE
“My My My!”—the lead single from Troye Sivan’s upcoming sophomore album—is streamable and downloadable at your DSP of choice, including iTunes, where the track is already #5. The accompanying video, directed by Grant Singer (Lorde, The Weeknd), has premiered on Vevo.
Sivan describes “‘My My My!’ as “a song of liberation, freedom and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you’ve always wanted to, and dance the way you feel—hopefully even to this song.”
The 22-year-old, South Africa-born, Australia-based artist will be ubiquitous in the spring, when his new album (title and date TBA) will be released by Capitol, while he’s been hand-picked by designer Pierpaolo Piccioli as the face of the Valentino menswear ad campaign.
