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KENDRICK CALLS THE PLAY

All eyes are on Kendrick Lamar, who becomes the first halftime performer at the National College Football championship game. The TDE/Aftermath/Interscope star performs today (1/8) at a free show outside the Mercedes-Benz Arena at the midpoint of the Georgia-Alabama face-off, in what some expect may in part be a platform for the Black Panther soundtrack Lamar and TDE boss Top Dawg have assembled and which hits 2/9. The set’s lead single pairs Lamar with TDE stablemate SZA; between the two of them, the stars share about a gazillion Grammy nominations. Will this TV look preclude a Grammy performance by Kendrick?

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