EMINEM'S CURRENT FLOW

Despite an uninspiring opening week, Eminem's Revival is not going away. The project's steady progress is another example of a transformed marketplace and the diminished importance of first-week numbers.

Thanks to single "River" f/Ed Sheeran, the Shady/Aftermath/Interscope superstar is enjoying a Top 5 global (and Top 15 U.S.) streaming track, which is now underway at Pop radio. The full-length is now #3 at iTunes. Look for the long tail to get longer for the hip-hop trailblazer, who'll co-headline Coachella in the spring.