SPOTIFY UNCORKS STAT STREAM

Spotify is providing artists with a year-end wrap that delivers insights into listening habits. Stats like: Weezer was played in 61 countries; Noah Cyrus has 28 million fans; and Def Leppard songs filled 6 million listening hours.

Spotify’s annual 2017 Wrapped for Creators campaign started today, as the streaming service gave artists a free custom micro-site with details about how their music connected with fans.

Artists are provided with the biggest days of the year for up to three tracks; number of times their songs have been streamed, plus the total duration of time spent listening their music; number of unique listeners for songs included on Discover Weekly and Release Radar playlists; number of fan-curated playlists they were added to, plus the top keywords in the titles of those playlists; the three countries most of their listeners live; andtotal unique listeners.

“There’s so much data in the music industry, and Spotify for Artists boils it all down to help artists and their teams discern the signal from the noise,” said Charlie Hellman, VP, Product, Creator, Spotify. “It’s also a celebration of each artist’s year that we hope artists can enjoy with their fans.”