TAY PUTS MORE GOODIES IN THE BOX

Taylor Swift has today that each physical CD purchased from her website will come with THREE digital copies. We’re not sure what the reasoning is behind this as only one of the four copies will count on next week’s chart. Maybe the Swift camp is concerned that buyers might not receive their physical order on release day. According to the Tweet, orders delivered by partner UPS will include codes for the buyer to “redeem one code, and share the other two codes with friends and family.” It’s not uncommon for a digital download to be provided with a physical CD or LP, especially if the physical shipment may extend beyond the cutoff for the first week. This is, however, the first time we’ve seen three copies provided free of charge. Will this cannibalize some of her other sales? Stay tuned, the answers will begin to reveal themselves later tonight.

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