Wednesday’s  CMA Awards pushed the needle at iTunes for several winners and performers, among them Keith Urban, Chris Stapleton, Brothers Osborne and Thomas Rhett.

“Female” (Hit Red/Capitol Nashville), the ballad about respecting women that Urban released Wednesday and performed on the show, shot straight to #1. His Single of the Year winner, “Blue Ain’t Your Color,” is up to #14.

Male Vocalist honoree Stapleton sees his Album of the Year winner From a Room Vol. 1 (Mercury Nashville) rise to #2 from #11 prior to the telecast on the albums chart, while his “Broken Halos” is #5 on the songs tally. His debut, Traveller, is up to #11 from #28.

Brothers Osborne, who took home the Vocal Duo and Music Video trophies, are #6 at albums with Pawn Shop (EMI Nashville), which was not in the Top 100 prior to the show, and #3 on songs with “It Ain’t My Fault.”

Rhett’s new single, “Unforgettable” (BMLG), which he performed on the telecast rose to #10 from #46; “The Rest of Our Life,” Tim McGraw & Faith Hill’s duet (Arista/McGraw), sprang up to #11 from outside the Top 100.

The Weight of These Wings (Vanner/RCA Nashville), the album that helped propel Miranda Lambert to a Female Vocalist of the Year win, is up 53 slots to #8; Little Big Town’s The Breaker (Capitol Nashville) is up to #14 from #59 on the heels of their CMA performances.

For more on the show, click here and here.