ALL THE NEWS THAT FITS—FOR A PRICE

First-round of bids on Rolling Stone are due this week, and more than 30 potential buyers have kicked the tires of the 50-year-old mag, the New York Post reported.

Todd Boehly, the owner of Billboard, Spin and Vibe, is said to be one of the more interested parties. But WMG owner Len Blavatnik and Ynon Kreiz, who had previously tried to purchase Time Inc., are sitting this one out, according to the Post, whose sources noted that the magazine is too small to draw the attention of billionaires.

Singapore’s BandLab Technologies bought a 49% stake in Rolling Stone last year.