WMG UPS BIZ DEV EXEC PEREZ-SOTO

Warner Music Group has promoted Business Development SVP Alfonso Perez-Soto to a new position with a title that may take up both sides of his business cards. His job is to identify new business models and open distribution channels, plus find ways to drive additional revenue and enhance partner relationships.

The newly created position is Senior Vice President, Global Business Development and Chief Commercial Officer, Emerging Markets. Perez-Soto will remain based in Miami, reporting to Ole Obermann, Chief Digital Officer.

Perez-Soto, previously Senior Vice President, Business Development, Latin America, Spain and Emerging Markets, will also lead the acceleration of WMG’s presence and activity in emerging markets, particularly where there is unrealized potential for growth.

“Alfonso is a tenacious champion of new technology who takes a truly entrepreneurial approach to helping artists build careers and unlocking greater value from the entertainment ecosystem,” Obermann said. “The position is a natural extension of Alfonso’s talents and I know he will leave no stone unturned as we expand our global horizons and create new possibilities for our artists.”

Earlier in his career, Perez-Soto worked for Telefonica, Universal Music Group and Nokia.